What is video subtitling?
Video captioning is the process of adding text to a video to make it accessible to viewers who are deaf or hard of hearing. Subtitles put the dialogue and sound effects in the video in written form, making it easier for viewers to understand what's happening on screen. Subtitles also improve the discoverability of your video and make it easier to find online.
Advantages of video subtitles
Video subtitles have several benefits for companies looking to reach a wider audience. They allow them to target viewers who can't hear what's being said in the video, and allow them to access content without having to rely on audio. It also improves search engine rankings, as subtitles help search engines better understand the content of the video. In addition, videos with captions have been shown to improve engagement and comprehension among viewers who consume content with the sound turned off.
How companies can achieve accessibility with video captioning
Fortunately, there are tools available today that make subtitling videos easy and efficient. Companies can either hire a professional transcription service or use automated software like YouTube's subtitle feature or Video.Taxi. Unlike YouTube, the use of Video.Taxi is privacy compliant and no rights to the content are assigned. These tools can generate subtitles from audio files quickly and with relatively high accuracy, making them ideal for organizations that want to quickly integrate video subtitles into their workflow. In addition, many services offer manual editing options so that users can correct any errors made by the automated software before publishing their videos online.
Conclusion
Video captioning is an essential component of an accessible online experience in today's digital world. By implementing subtitles into their workflow, companies can ensure that their message reaches everyone, regardless of hearing ability - and reap all the associated benefits such as better discoverability and increased viewer engagement and understanding! Webmasters should consider using automated tools like Video.Taxi's subtitle feature when creating subtitles for their videos, to save time and resources while ensuring accuracy and accessibility standards are met.
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